I like telling stories. That's why I became a writer. Whether it's 30-seconds on television or a fully-integrated campaign, it's all about telling stories about brands – engaging stories told at the right place at the right time to the right people. And when you do it right, it feels like telling a joke with a really good punch line at a party with all your friends and everyone laughs. Yeah, it's just like that.
I’ve worked on over 25 CPG brands, 17 restaurant chains, 6 beverage brands, and at least one manufacturer of rockets. You read that right. Rockets.
Communication Arts, Addy, Mobius, Print, Show South, New York Festivals, Hugo, Chicago Creative Club, Creativity, Ad Age’s Top Spot 2004, 2005
The Detroit Show 2009, Addys 2010–2014, National Addys (Digital) 2013, 2015
Creative takes focus and discipline. You have to focus on the most important thing and then have the discipline to stay focused on the most important thing. "
Just a taste...