I like telling stories. That's why I became a writer. Today, the business is all about telling stories about brands – engaging stories told at the right place at the right time to the right people. And when you do it right, it feels like telling a joke with a really good punch line at a party with all your friends and everyone laughs. Yeah, it's just like that.
This is and probably always will be my favorite campaign. When Bill Patton and I created it, we had no idea how popular it would become. By the way, the voices of the birds are actors Jeff Pillars and Wayne Powers – two of the most talented voices I've ever met. View Work 2 3 4 5 2 3 4 5
Of all the television commercials I've done, this first spot with the dog is my all-time favorite. It's just a simple story told well with a twist. The other spot reminds me of my own family back in North Carolina. Why? Have you met my family? View Work 2 2
This is a brand new turn for Pledge, going from an old, stodgy furniture polish to a much more useful and more relevant cleaner. View Work
It took a while, but we finally got the chance to make some beautiful Glade spots. Since you can't smell a candle on television, you can at least portray the way the fragrance makes you feel as a beautiful moment of magic. View Work 2 3 4 2 3 4
I know this spot is a little old, but I still like it because it was different from all of the other spots we did for Gatorade, mostly because it had a NASCAR tie-in. And the voiceover was Kevin Conroy, the voice of Batman in the Warner Brothers' Animated Series. View Work 2 2
This Ziploc integrated effort used television advertising, product placement and some useful on-line tools to show consumers how to get more out of their food budgets and their diets. View Work 2 3 4 5 2 3 4 5
The female mosquito is the one that bites. The males are vegetarians. But you don't really need to know all that to get the whole story on mosquito protection. View Work
I like to shoot practical special effects whenever possible. It just makes your story seem more real.
Director Glenn Martin actually shot a washing machine through the roof for this spot. Every time I see the "Pants Rescue" on-line video I get all misty. I just love stories with happy endings. View Work 2 2
I saved the beer for last. Michael Bay directed my favorite television commercial of all time, the "Got Milk" spot Aaron Burr. I'm so glad I got the chance to have him tell our story for Killian's. View Work 2 2